His first ad is a direct conversation by the candidate, looking straight into the camera to discuss the highlights of his term in office.
Goodwin's second ad features Buncombe County's Van Duncan, the popular Sheriff there. The sheriff, speaking on his behalf and for other law enforcement officers, heralds the state insurance commissioner's highly successful fraud-fighting efforts.
The third ad again includes Goodwin. This time the viewer is peeking in on a kitchen conversation between the state official and a coastal/eastern North Carolina resident. Insurance Commissioner Goodwin pledges to always fight for eastern North Carolina, just as valiantly and intensely as he did immediately after Hurricane Irene struck in 2011.
Meanwhile, the Council of State member has had ongoing short spots on NCSPIN, on social media, and on statewide radio.
To date, it appears that Goodwin's Republican challenger, Mike Causey, has gone on radio and purchased a small buy on NCSPIN but no broadcast or cable TV advertising that could be found.
Regardless of whomever the winner is on Election Night, it is fair to say that the candidates will have spent the largest sum of money ever spent on TV in a North Carolina insurance commissioner race. And it is also very fair - and accurate - to say that Wayne Goodwin is the only candidate for state Insurance Commissioner with a proven record of fighting for consumers.
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