Specifically, it said:
Voters in the race for commissioner of insurance have a clear choice. ... [F]ormer state Rep. Wayne Goodwin, a lawyer. He has worked to improve public schools and workplace safety, and to reform the political process. He has performed well as assistant commissioner of insurance under the outgoing incumbent, Jim Long. Goodwin's understanding of the complicated insurance laws, his commitment to adequate regulation of insurance companies and his personal concern for firefighters and first responders overseen by the insurance department make him the better choice. The Observer enthusiastically recommends Wayne Goodwin for insurance commissioner.The Observer also supported Goodwin during the primary election earlier this year.
In response, Goodwin said "I greatly appreciate the Charlotte Observer's endorsement for the general election. Its support is personally both humbling and inspiring at the same time. Working together with fellow North Carolinians, we will weather this economic storm and champion affordable insurance rates, a competitive insurance market, stable and competent leadership in the Insurance Commissioner's office, and consumer protection."