After having read several positive reviews and hearing about it either on NPR or a similar news program, Melanie and I picked up a copy of Drew Westen's "The Political Brain." The subtitle is "The Role of Emotions in Deciding The Fate of the Nation." It was recently published by Public Affairs Books.
Though I am only about 75 pages into it, I already recommend it highly to all Democrats ... most particularly to our candidates and their campaign teams who handle media/message/platform development. What is most educational so far in this book is the message that Democrats often lose elections because we focus on dry facts/details/reason to the detriment of how voters are driven by emotions and passions. Mr. Westen shows how we - using hypothetical examples from real races for President - can be "passionate" and emotive in our appeals to voters while still remaining committed to the facts and what is right, proper, moral and honorable.
Once both Melanie and I have finished the book and compared notes then I'll update this post.
Meanwhile, check it out at your library, pick one up at your bookstore, or go online and order it. You won't regret it.
